Study: Background music and food retail
How background music in the shop influences the selection of healthy and unhealthy foods In the food trade, there are many factors that are decisive for success. Not only the range of goods on offer and the way in which food is presented, but also the background noise is important. Time and again, studies have […]
Study: Which music makes customers shop longer
‘Analyses showed that customers stated that they shopped longer for well-known music. In reality, however, this was only the case with unfamiliar music. The effectively shorter shopping times were due to the fact that familiar music increases the state of arousal.’ (Study by Yalch and Spangenberg 2000)
University of St.Gallen study: ‘Music as a marketing tool’
Music makes the cash registers ring Who hasn’t experienced it themselves? Once again, you’re struggling through the pedestrian zone on a Saturday afternoon, barely making any progress due to the crowds, stressed out by the noise and shouting in the streets and annoyed by the bags of oncoming pedestrians who keep bumping into you. You […]
Study: Expression, perception and induction of musical emotions
Expression, Perception, and Induction of Musical Emotions: A Review and a Questionnaire Study of Everyday Listening Patrik N. Juslin &Petri Laukka Pages 217-238 | Published online: 02 Feb 2010 Übersetzung des Abstracts: In diesem Artikel geben wir einen aktuellen Überblick über Theorie und Forschung zu Ausdruck, Wahrnehmung und Induktion von Emotionen in der Musik. We […]
Study: In-store music and aroma influences on shopper behaviour and satisfaction
Abstract: Retail markets are becoming increasingly competitive, and retailers are constantly seeking to differentiate their retail offerings. One way to do this is to create a pleasant and exciting shopping ambience. This paper experimentally tests the effects of music (loud or soft) and aroma (vanilla scent present/absent) on young fashion shoppers in a real-life sales […]
Study: In-store music mitigates negative effects
The negative impact of high visitor numbers on shoppers’ willingness to buy is mitigated by the fast pace of in-store music. Highlights: It was found that in-store music mitigates the negative effects of high social density. The results are based on a field study of over 43,000 shopping carts. It was found that the higher […]
Study: Soothing music promotes helpfulness among sales staff
Eighty university students, half men and half women, were evenly distributed across 4 conditions in a one-way design. Three of the groups listened to a seven-minute musical selection, either calming, stimulating or aversive, while the remaining subjects were not exposed to any music and sat in silence. The evaluations showed that the calming and stimulating […]
Influence of music on haptic perception
Music can influence perception with the sense of touch. The results of empirical experiments show that music – as it is usually played on sales floors – can influence the haptic perception of consumers. ….In a series of four experiments, it was shown that soft-sounding music, in contrast to hard music, leads to an intensification […]
Music influences customers’ shopping preferences
What music can achieve as a marketing tool in the supermarket. A study was carried out in American supermarkets to investigate how consumers reacted to different background music. It was shown that French wines were bought three times more often when French background music was played. The same effect occurred with German music. When German […]
Metastudy on background music
32 studies provide reliable findings in meta-study on background music Music tailored to the target group influences the length of stay and the customers’ sense of well-being. Appropriate music can have a positive effect on the business image. The mere presence of music has an influence on customers, who feel more comfortable with it overall. […]