How background music in the shop influences the selection of healthy and unhealthy foods
In the food trade, there are many factors that are decisive for success. Not only the range of goods on offer and the way in which food is presented, but also the background noise is important. Time and again, studies have looked at the influence of music and background noise on the purchasing behaviour of customers in food retail. So does the study entitled ‘Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales’ now also apply to the food retail sector?
The right background music for your offer: How to use the study results
- You can influence what customers buy with the volume of background music.
- At the right volume, you can make sure that customers are more aware of what you have to offer.
- You can reduce background noise to promote healthier food sales.
As a fast food restaurant, it would therefore be a good idea to play louder music. If your offer is aimed more at health-conscious customers, quieter music is required. For supermarkets, it is recommended to vary the volume depending on the department, for example, to ensure more calm in the salad and vegetable section, but more liveliness in the snacks section.
If you run a restaurant or grocery store and primarily offer healthy dishes, it is also advisable to take appropriate measures to reduce background noise.
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