What music can achieve as a marketing tool in the supermarket.
A study was carried out in American supermarkets to investigate how consumers reacted to different background music. It was shown that French wines were bought three times more often when French background music was played. The same effect occurred with German music. When German music was played, consumers bought three times more German wines (Scheier, Held, Wie Werbung wirkt (2007), p.17, Haufe).
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