Want to sell? You better turn your music on!
According to researches from Vision Critical and DJS Research does music support sales in many ways:
41% of business owners agreed that instore music can influence the purchase decision, DJS Research, 2013
57% of business owners agreed that choice of restaurant is influenced by the music played, DJS Research, 2013
44% agreed that playing music increases repeat business, DJS Research, 2013
41% of managers/business owners agreed that playing music increases sales, DJS Research, 2013
1/10 managers/business owners said that they would go out of business if they had to switch the music off permanently, DJS Research, 2013
71% of employees would like to be able to listen to music when at work, Vision Critical, April 2012
62% believe they can positively influence the behaviour of employees through playing music, Vision Critical, April 2012
71% say it relieves tension and awkward silences in the workplace, Vision Critical, April 2012
69% are more sociable with other fans if music is played, Vision Critical, April 2012
80% like to hear recorded music being played at appropriate times during sporting events, Vision Critical, April 2012
60% of customers agree they would spend more time in a shop if they hear music they like, Vision Critical, April 2012
56% are more likely to try on clothes if music is playing, Vision Critical, April 2012
61% believe that music increases employee productivity, Vision Critical, April 2012
63% agree that playing music encourages customers to spend longer in-store, Vision Critical, April 2012
78% of retailers recommend that other retailers should play music to improve productivity and staff morale, Vision Critical, 2012
90% are more likely to recommend a store that plays music, Vision Critical, April 2012
81% say it helps increase staff morale, Vision Critical, April 2012
84% say music helps create a better atmosphere for customers, Vision Critical, April 2012
71% of pubs and bars agree that music plays an important part towards company branding, Vision Critical, April 2012
80% say it relieves tension and awkward silences, Vision Critical, April 2012
78% say recorded music makes an event more sociable, Vision Critical, April 2012
75% believe music being played makes them feel happier, Vision Critical, April 2012
48% would consider meeting somewhere else if a hotel stopped playing music, Vision Critical, April 2012
78% agree that hearing music in a hotel makes them feel more relaxed, Vision Critical, April 2012
72% think no music would make the atmosphere less welcoming, Vision Critical, April 2012
61% say staff are more productive when music is played, Vision Critical, April 2012
84% say playing music makes the salon’s atmosphere more welcoming or exciting, Vision Critical, April 2012
60% agree that playing music increases the likelihood of customers returning, Vision Critical, April 2012
78% feel more patient when music is being played, Vision Critical, April 2012
80% agree that music makes the waiting time go faster, Vision Critical, April 2012
Source: musicworksforyou.com
