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Music can help to achieve sales targets. Interesting stats.

Music can help to achieve sales targets. Interesting stats.

Want to sell? You better turn your music on!

According to researches from Vision Critical and DJS Research does music support sales in many ways:

 

41% of business owners agreed that instore music can influence the purchase decision, DJS Research, 2013

57% of business owners agreed that choice of restaurant is influenced by the music played, DJS Research, 2013

44% agreed that playing music increases repeat business, DJS Research, 2013

41% of managers/business owners agreed that playing music increases sales, DJS Research, 2013

1/10 managers/business owners said that they would go out of business if they had to switch the music off permanently, DJS Research, 2013

71% of employees would like to be able to listen to music when at work, Vision Critical, April 2012

62% believe they can positively influence the behaviour of employees through playing music, Vision Critical, April 2012

71% say it relieves tension and awkward silences in the workplace, Vision Critical, April 2012

69% are more sociable with other fans if music is played, Vision Critical, April 2012

80% like to hear recorded music being played at appropriate times during sporting events, Vision Critical, April 2012

60% of customers agree they would spend more time in a shop if they hear music they like, Vision Critical, April 2012

56% are more likely to try on clothes if music is playing, Vision Critical, April 2012

61% believe that music increases employee productivity, Vision Critical, April 2012

63% agree that playing music encourages customers to spend longer in-store, Vision Critical, April 2012

78% of retailers recommend that other retailers should play music to improve productivity and staff morale, Vision Critical, 2012

90% are more likely to recommend a store that plays music, Vision Critical, April 2012

81% say it helps increase staff morale, Vision Critical, April 2012

84% say music helps create a better atmosphere for customers, Vision Critical, April 2012

71% of pubs and bars agree that music plays an important part towards company branding, Vision Critical, April 2012

80% say it relieves tension and awkward silences, Vision Critical, April 2012

78% say recorded music makes an event more sociable, Vision Critical, April 2012

75% believe music being played makes them feel happier, Vision Critical, April 2012

48% would consider meeting somewhere else if a hotel stopped playing music, Vision Critical, April 2012

78% agree that hearing music in a hotel makes them feel more relaxed, Vision Critical, April 2012

72% think no music would make the atmosphere less welcoming, Vision Critical, April 2012

61% say staff are more productive when music is played, Vision Critical, April 2012

84% say playing music makes the salon’s atmosphere more welcoming or exciting, Vision Critical, April 2012

60% agree that playing music increases the likelihood of customers returning, Vision Critical, April 2012

78% feel more patient when music is being played, Vision Critical, April 2012

80% agree that music makes the waiting time go faster, Vision Critical, April 2012

Source: musicworksforyou.com