Sound solutions for sales areas
An optimal sound solution is not off the rack.
Professional background music for the acoustic supply of large areas has to fulfill very specific requirements!
Professional music for acoustic irradiation is not just any music that plays in the background. Music for acoustic irradiation should be unconscious. The music must not distract the public or even disturb it. Background music is therefore only sounded with rather low volume.
The challenge for sound reinforcement solutions for such kind of acoustic supply is to achieve the most uniform sound level possible throughout the room. Large volume fluctuations disturb the desired subconscious effect of the music on customers and guests.
Precisely because the music should be subconscious and played quietly, it is important to create a pleasant sound image. Bass, midtones and treble must be reproduced in a balanced way.
How can these requirements be applied to sound reinforcement?
Wall or ceiling sounding?
As soon as the room exceeds certain dimensions, there is no alternative to ceiling sounding. Speakers on the side walls automatically lead to a significant volume drop in the center of the room.
Pay attention to the beam angle
Another central point is the beam angle of the speakers. Accoustic supply of background music requires loudspeakers with a wide and uniform radiation angle to avoid loudness fluctuations in the room.
Make the right music selection
The music to be used should have a uniform volume level and should have the lowest possible volume fluctuations (dynamics) within the music selection.
Profitability is not a secondary issue
The solution must meet the noted specific requirements and stay affordable. In addition to the acquisition costs, the follow-up costs, ie reliability, are of enormous importance. An in-store radio solution for branch offices should be easy to use, robust in continuous operation and affordable to purchase.
Planning is already half the solution
As a specialist for music for acoustic irradiation, we can not only provide the right music, but also support you in the planning and realization of professional acoustic supply solutions. Our focus is to achieve the best effect of the music in order to increase the satisfaction of your customers.
We are not hardware vendors and we are not tied to manufacturers. We support you in selecting and installing the right components – knowledgeable and neutral.
Professional sound solutions for various applications.
For smaller cafes or restaurants, a simple and cost-effective music supply system for playing background music and making announcements is often enough.
Bars, clubs and restaurants, on the other hand, often require a full-fledged sound system, which not only provides a reliable background music service, but can also be used at events. In addition to voice announcements and background sounding, the performance of the system must also be sufficient for louder music, e.g. for smaller dance floors.
Hotels, fitness centers, sports and leisure facilities require a flexibly configurable public address system for public spaces with different functional areas, such as a lobby, restaurant, dance floor or wellness facility.
Sports and recreation facilities require music supply solutions which must meet special requirements. The spectrum ranges from a multi-hall solution to the multifunctional arena for events of all kinds. Complex planning tasks have to be successfully fulfilled to realize such systems.
Our ELA partners are experienced in planning and implementing customized sound solutions for different usage concepts.
These details should be considered when planning for your requirements:
- How many microphones are needed? Are radio microphones needed?
- Should the microphones record voice or vocals?
- Should the PA system only play background music or be suitable for live events?
- Is music streaming provided over the Internet?
- Can an existing network be used?
- Should devices be connected via WLAN?
- How many CD players / MP3 players etc. are integrated?
- Is a jukebox function required?
- What is the size of the sound field to be supplied?
- How many surfaces should be differently irradiated?
- Which usage variants of the areas should be taken into account in the sound conception?
- Which installation and mounting positions for loudspeakers are possible?
- Should WLAN speakers be used?
These and further questions need to be clarified before installation. This saves you unnecessary expenses and ensures that the sound solution is suitable for your requirements.